A Seminar in the Faculty of Hospital Management Titled "Persuasion"
- Publish Date:
- 25/07/2023
The seminar dealt with persuasion, which aims to change behavior in all its forms and to create a mental image for the recipient. The success of the process of persuasion relies on the success of accessing the basic belief system of the target or the recipient, and adding the new belief to a mental image of a specific form and emotional frame in addition to determining the direction the persuasion process is aiming at, and finally harnessing the motivation towards the desired goal through effective strategies which influence performance.
The seminar included a set of topics, including:
1- Persuasion: Definition and Foundations
2- Influence as a Concept
3- Relation between Persuasion and Influence
4-Types of Persuasion
5- Importance of Persuasion
6- Arts of Persuasion
7- Summary and Discussion
